A collection of writing on digital marketing, data, brand storytelling, and the ideas that keep me curious. Below you will find my personal blog along with articles I wrote earlier in my career for UpThrust.
September 2026
A beginner-friendly walkthrough of what GA4 and Google Tag Manager actually do, and how to set up real conversion tracking for a SaaS product from scratch.
UpThrust · May 2022
Coca-Cola has subtly shifted its positioning towards Gen Z, and it has used the appeal of Coke Studio to aid these efforts.
UpThrust · February 2021
The Gamestop short squeeze, orchestrated by redditors in the subreddit r/wallstreetbets, has significantly damaged many hedge funds involved.
UpThrust · November 2020
We caught up with Bizmaestros 2020 winners, Team Incredibles, discussing what made the competition relevant to real-world applications.